A nice visual documentary of one of the many fishing villages along the Ecuadorian Pacific coast.
LAS PALMAS ADDS STRATEGIC MARKETING STAFFER
FOR RELEASE: October 8, 2012
FOR MORE INFORMATION: Contact Gary Scarborough – firstname.lastname@example.org
PUERTO CAYO, MANABI, ECUADOR – Las Palmas developers Gary and April Scarborough formalized their targeted efforts to grow and expand Monday with the announcement of Steve Watkins as their new director of Marketing and Brand Development.
Watkins, 46, is a long-time communication and marketing veteran who specializes in brand development and new-media initiatives.
As a part of the Las Palmas team, Watkins will be responsible for brand development and consistency, social media and web management and all advertising initiatives in a campaign promoting the 38-lot Puerto Cayan community.
Gary said the decision to create a formalized structure for Las Palmas promotions is a strategic effort he expects to pay immediate returns. The timing is right to put the development before a global audience of interested expatriates, he said.
“April and I have had long discussions about the need for our team to be focused on what everyone does best,” Scarborough said. “As April takes full responsibility for business management and client relations and I dedicate my days to quality construction and development, we knew it would also be important to engage interested families with professional marketing at every level across the media spectrum.
“We have every confidence in Steve’s ability to share the Las Palmas vision from a global perspective. He’s a seasoned marketing professional who knows the art and science of his craft, and his abilities are the perfect fit for what we need moving forward. And because of his investment in the local community we also know he shares in the enthusiasm for all the opportunity we’ve seen during our time here.”
To date, nearly half the Las Palmas residential sites have been sold during the project’s first seven months.
“We’re right on schedule to build a beautiful beachside community, but we know our responsibilities to clients will increase moving forward,” Scarborough said. “Steve’s presence helps us continue that momentum in an organized and efficient manner.”
Watkins, who now has a home of his own under construction in Puerto Cayo, holds a bachelor’s degree in journalism and a master’s degree in mass communication from Arkansas State University.
During his career, he’s worked as a daily newspaper reporter, congressional press secretary to U.S. Rep. Marion Berry and as executive director for the Arkansas State University Foundation raising more than $45 million in charitable gifts. He’s a professional blogger, author and contributor to International Living Magazine, and is married to Dana Watkins.
“Just like so many others, Dana and I have found the Ecuadorian Pacific coast to be a place of tranquility, beauty and adventure. It’s an honor for us to work with the clients who are already invested in Las Palmas, and those we know are yet to come,” Watkins said. “What better opportunity can you have to do what you love, and help others live their dreams?”
A nice story on Banos. Look to the link at the bottom for some very nice photos.
Just a few hours hours away from Quito, Baños is a break away from the city life. Known as the adventure capital of Ecuador, it offers a wide variety of activities from the tame and innocent to the wild and extreme.
Baños is sheltered amongst South America’s spine, the Andes, which surrounds the city in magnificent beauty. Overlooking it are dozens of waterfalls, spraying down from above, refracting the light to manifest vivid rainbows, the towering mountains stunningly sculpted over the ages embrace the city and the fresh unpolluted air makes each star twinkle that little bit brighter at night.
For the more conservative, Baños has thermal springs heated by the dormant Tungurahua volcano (last active in 1999), spas sit on every corner and international cuisine lines the streets. Mild to challenging exploration trips on foot, horseback or bike are on offer taking one up the surrounding vistas of the Andes.
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